Major companies

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Mobile operators

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Company Name
[NTT DoCoMo] (9437)
[KDDI] (9433)
[Softbank] (9984)
EMobile (unlisted)

See: Telecommunications Carriers Association] (http://www.tca.or.jp/)

Handset manufacturers

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Company Name	Features
[Sharp] (6753)	share top spot in 2008. "Akuosuketai" and. DoCoMo, au, Softbank, Willcom product handling.
[Huzitsuu] (6702)	DoCoMo handling products only.
[Toushiba] (6502)	au, Softbank, eMobile, Willcom product handling.
[NEC] (6701)	NTT DoCoMo, Softbank product handling.
[Sony] (6758)	Sony Ericsson Mobile Communications Sale of. DoCoMo, au handling products
[Kyousera] (6971)	au, product handling Willcom
[Panasonic] (6752)	Panasonic sales by. "Bieraketai" and. DoCoMo, au, Softbank product handling.
[Hitatiseisakusyo (6501), [Casio] (6952)	integrated production and development. au handling products only.

Reference: [Gatonajapan: Research on mobile phones] (http://www.gartner.co.jp/press/html/pr20080318-01.html)

Description

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** ** Mobile operator Subscribe to cellular service, call, email and other corporate services. NTT DoCoMo, Softbank, au contender for many years was engaged in by only three firms were new entrants eMobile 13 years in 2007.

** ** Handset manufacturing Mobile phones in Japan are made in the production model, a vertically integrated model. This will determine the specifications of the terminal positions of leadership and service carriers, handset manufacturers and content providers that are to follow this model. This allows each carrier is locked into a terminal and content, new features and new services, it is possible to quickly disseminate content in keeping and utilizing it.

Not to produce models for all mobile phone operators terminal manufacturing company that deals with different companies by their respective companies.

Development expenses rose by a highly functional mobile phones, Kyocera acquires Sanyo's business early in 2008, including the withdrawal by Mitsubishi Electric industry restructuring moves are visible.

Feature #

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# Market Trends

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Number of mobile subscribers continues to grow each year, hitting 100 million by the end of December 2007. In 2007 "One Seg" for the crisis to spread, but unit sales, helped, because it sells two-year installment contract installment handsets in 2008, is considered sluggish subscribers .

See: Telecommunications Carriers Association] (http://www.tca.or.jp/)

# Installment sales of mobile devices

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Mobile phones are sold as a commodity agreement through carriers, previously sales incentives large for the purpose of fee income (incentive) is the deep discounts the price handset sales by at very low cost terminal, "yen Zero Mobile "was also sold. For this, announced in September 2007, Ministry of Internal Affairs "revitalization plan for the mobile business," Inside, it was pointed out as a problem by the elimination of a sense of unfairness among users through sales incentives, in 2007 company-wide scheme was introduced in each installment sales.

However, many of installment sales, installment payments to become a two-year, two years is difficult to make the replacement, they say led to the effect of lengthening the life cycle replacement.

History

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• Year 1985 - NTT, the first portable phone "shoulder phone" market. Communication systems were analog.
• Year 1987 - NTT, "shoulder phone" released a more compact mobile phones.
• 1988 - Old IDO, the former DDI Cellular newcomers
• 1992 - 3 - NTT companies from NTT Mobile Communications Network (now NTT DoCoMo) transferred to the mobile network operators
• Year 1993 - NTT has improved the performance of second generation mobile communication system TDMA (2G) (PDC system) launched.
• Year 1995 - PHP launched
• 1999 - Digital Phone Dejitarutsukagurupu the merger, J-Phone Group. The company name "J-Phone" and
• 1999 - Internet service from a mobile phone (IP phone connection service) "i-mode", "EZweb", "J-Sky (now Yahoo! Mobile)," Start
• July 2000 - DDI and IDO Seruragurupu national unified brand "au" to Dzu Onyuu
• October 2000 - KDD · DDI · IDO KDDI was formed by the merger
• Year 2001 - KDDI Corporation merged with the au
• Year 2001 - NTT DoCoMo's third generation of mobile phones developed W-CDMA System "FOMA" Hazime Hiraku
• Year 2003 - J-PHONE Co., Ltd., changed its name to Vodafone KK
• October 2005 - three TU-KA (Tsukaserura東京 Co., Ltd. Tokai, Kansai, Inc. Tsukahon) is merged with KDDI. Fact, KDDI to absorb
• 2006 - 1 segment broadcasting "Seg" Start
• March 2006 - Softbank has acquired Botafon
• October 2006 - Start Nanbapotabiritisabisu. Competitive differentiation becomes easier to move between providers.
• Flat-rate data communication service is a newcomer eMobile years, March 13, 2007 "EM Mobile Broadband" started
• 2007 - installment sales contract system started companies. Two-year contract and continue to pay the price model.
• July 2008 - NTT's system as an integrated nationwide DoCoMo.

Footnote #

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